Barangay HOK Brings Gaming to the Heart of the Community

Barangay HOK, a local community activation powered by Honor of Kings, is making an impact across communities by bringing an inclusive and engaging gaming experience directly to the people. The campaign brings together players, families, and friends in a celebration of connection, culture, and shared passion for play.

Ampverse Pulse Philippines led the activation from start to finish, handling everything from conceptualization and creative direction to booth design and fabrication oversight. The team also planned and executed on-ground activities, sourced and managed cosplayers and hosts, and curated a dynamic experience designed to immerse attendees in the world of Honor of Kings.

In addition, the team managed the full production of branded merchandise—including a fan-favorite notebook design—and created all social media marketing materials to drive awareness and engagement. On-ground marketing such as tricycle banners and store signage further strengthened visibility and community involvement throughout the campaign.

Barangay HOK reflects Ampverse Pulse Philippines’ commitment to building authentic, culturally-rooted experiences that bring brands closer to everyday audiences. Through real-world activations like this, the team continues to redefine how gaming connects with people on the ground—where everyone is welcome, and everyone walks away with something to remember.

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