Inside the Nikke Toycon Activation: How Ampverse Group Brought a Gaming Universe to Life

Ampverse Grouprecently brought the world of Nikke Philto life at Toycon 2025, held from February 13 to 15 at the SMX Convention Center in Pasay. With an expected foot traffic of over 50,000 attendees, the event provided the perfect platform to connect with the gaming and anime community at scale.

Tasked with managing Nikke’s full presence at the convention, Ampverse Group executed a 360-degree brand activation that combined strategic planning, creative storytelling, and flawless execution. From concept development to on-ground delivery, the project was handled entirely in-house by the Ampverse Group team.

Ampverse Group oversaw the conceptualization and creative direction, booth design and fabrication, merchandise production, activity planning, cosplayer sourcing and management, and all supporting manpower logistics. Additionally, all social media marketing materials related to the activation were developed to ensure consistent messaging and audience engagement leading up to and during the event.

The 4x4 booth space was transformed into an immersive brand environment that resonated with Toycon’s diverse and highly engaged audience. Designed to reflect the distinct visual identity of Nikke, the booth attracted strong interest through interactive elements and character-led experiences. Professionally managed cosplayers brought the game's heroes to life, enhancing audience interaction and deepening fan engagement.

More than just a visual display, the activation delivered a cohesive experience that aligned closely with Nikke’s brand while offering attendees meaningful and memorable interactions. The result was a high-impact presence that stood out in one of the country’s most anticipated fan conventions.

Ampverse’s ability to manage and deliver the project end-to-end reflects its strength in full-service experiential marketing. From ideation to execution, the activation demonstrated how strategic creativity, operational excellence, and deep cultural understanding can come together to create real impact.

This activation marks another milestone in Ampverse’s ongoing commitment to building strong connections between brands and gaming communities in Southeast Asia.