September 26, 2025
Our KFC x Ampverse campaign entry has been named as a Finalist in the Most Innovative Use of Gamification in a Campaign category at the NEXT Awards Philippines 2025.
The NEXT Awards, organized by MARKETECH APAC, is a leading celebration of marketing excellence and innovation across Asia-Pacific. The awards recognize transformative campaigns and forward-thinking strategies that shape the future of the industry.
Winning campaigns in the Philippines’ local edition will progress to the NEXT Awards Asia-Pacific, where Gold, Silver, and Bronze winners will compete against top entries from Malaysia, Indonesia, and across the region. The regional finals will be held on 27 November 2025 in Singapore.
The nomination highlights the collaboration between KFC and Ampverse in creating an innovative, gamified campaign that successfully engaged new-generation audiences. This recognition underscores Ampverse’s commitment to pushing the boundaries of creativity and delivering impactful brand experiences in gaming and esports.
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