Red Bull x Bacon Time Campaign Named Finalist at Marketing Excellence Awards Thailand 2025

Ampverse Pulse is proud to share that our campaign with Red Bull Energy Soda and Bacon Time has been shortlisted at the Marketing Excellence Awards Thailand 2025 under the category Excellence in Sponsorship Activation.

The campaign set out to do more than launch a new flavor. Red Bull wanted to connect with a new generation of gamers in a way that felt genuine and relevant. By partnering with Bacon Time, one of Thailand’s most popular esports teams, the Energy Soda launch became an experience for fans—featuring limited-edition collectible cans, fan-driven challenges, and exclusive drops that quickly sold out.

Over the course of the campaign, the results spoke volumes: more than 800,000 cans sold, 50 million impressions, and 19 million views across social platforms. The Blueberry Blackcurrant flavor not only reached the market successfully but also became a new favorite among gamers.

Being recognized as a finalist is a proud milestone for everyone involved, and we’re excited to see this work celebrated on a national stage.

See the full shortlist here: Marketing Excellence Awards Thailand 2025 Finalists